Name of the Brand

Business DNA- Their Philosophy

Industry Competitors

Vision & Mission

Target locations

Gender/ Age

What's set's you apart from competitor ? from your point of view

Price comparisons with competitors

Quality comparison

Seasonality if any( mention peak season)

Current Pain Points

Define ideal customers/ Buyer

Any priorities

Year of establishment

Brand achievements- Milestone

Creative guidelines

Branding guidelines

Copy guidelines

Please share more details of the campaigns to be promoted ?

What are the selling points of the campaign ?

Which all sections to be promoted ?