About the Client

Grand Hyper Supermarket Chain, a division of Regency Group, has evolved from its modest beginnings in the late 90s into a dominant force in the retail industry across the Middle East and India. Established in 1998 in the dynamic UAE market, the chain quickly expanded to other growing markets like Kuwait, Qatar, Oman, and India. With a relentless focus on putting customers first and offering supreme quality at unmatched prices, Grand Hyper has become a household name. Their operations span various sectors, including retail, hospitality, healthcare, media, trading, and education, driven by a diversified team with a grand vision.

Objective:

Empower Grand Hyper to increase in-store and near-store engagement and sales through a cutting-edge hardware and software solution: iBeacons paired with a customizable SDK.

Challenge:

In the fiercely competitive retail landscape, especially within brick-and-mortar stores, capturing customers' attention at the right moment is crucial. Generic push notifications, often seen as intrusive, can lead to notification fatigue and missed opportunities for engagement. Grand Hyper needed a smarter, more personalized approach to interact with customers in real-time as they navigate through the store or as they navigate near the store location. This approach is essential to pull potential customers into the store and increase sales.

Opportunity:

Titan Tech Emirates recognized the need for an advanced, location-based notification solution that would help Grand Hyper not just keep up with the competition but lead it. By delivering relevant offers and promotions to customers' smartphones precisely when they are near specific products or sections of the store, Grand Hyper can significantly boost engagement and sales. This individualized approach engages customers in real-time, encouraging them to explore more and ultimately driving higher purchase rates.