LinkedIn’s CTV Ads enable B2B marketers to expand their campaigns through partnerships with companies like Paramount, Roku, and Samsung Ads.
LinkedIn has introduced CTV ads, enabling marketers to incorporate ads on CTV platforms within their B2B campaigns.
Advertisers can integrate CTV into their LinkedIn campaigns via a network of partners, including Paramount, Roku, and Samsung Ads.
In addition to LinkedIn’s self-service Campaign Manager, the company also offers a managed solution called LinkedIn Premiere through its partnership with NBCUniversal.
To begin. Marketers who have crafted a video ad can log into Campaign Manager and select an objective. They have the option to either initiate a CTV-only campaign or launch a multichannel campaign aimed at enhancing brand awareness.
Following this, marketers can pinpoint their target audience from English-speaking decision-makers in the U.S. and Canada accessible on LinkedIn. Advertisers can specify attributes for their target audience such as company size, seniority, and interests.
Next, advertisers establish a budget for their campaign and designate the time frame for its execution.
Measurement. LinkedIn has collaborated with Kantar for objective lift studies and partnered with iSpot to offer advanced audience measurement.
Through the iSpot partnership, B2B marketers can assess campaign effectiveness across various platforms, encompassing both linear and CTV.
Driving Results. Users have access to native reporting tools within Campaign Manager, including the Performance Summary Report, Revenue Attribution Report, Conversions API, and our latest addition, the CTV Brand Lift test, enabling them to gauge success through metrics such as reach, conversion rates, and video completion rates,” stated a representative from LinkedIn. “Furthermore, users can retarget individuals who have viewed their video ads with supplementary campaigns and formats, such as lead generation forms and Document Ads, to drive quantifiable outcomes at any stage of the purchase cycle.”
Live Event Ads. LinkedIn has also rolled out Live Event Ads, designed to assist B2B marketers in promoting live events. This worldwide feature enables marketers to enhance registration and engage with prospects before, during, and after live virtual events.
